Social media audit is a big part of the online marketing industry, but it won’t be very effective unless you understand the process and how you can use it to your advantage. Using this template will help keep you on track and ensure everything is working according to plan. The article will teach you how to create a social media audit template. This template will make sure your content is reaching as many people as possible while also tracking what’s working or not working for your business.
Creating A Social Media Audit Template
To create a social media audit template, you must first determine what will be included in the audit. Identify what metrics and information you want to gather from your social media marketing campaigns. For example, if you are using Twitter for your business, think about how many times a day you want to tweet, who your target audience is, how often you wish to retweet others, and so on. Then, create a list of all the metrics to help you determine these answers.
Now that you have a good idea of what needs to be included in the audit, it’s time to place the information into an excel spreadsheet. It is recommended to use columns and rows in excel to keep everything organized. For example, consider creating sections for your tweets, retweets, and mentions if you are using Twitter. Then add columns for each of the metrics you outlined earlier.
Social Media Audit and Tracking
The content you produce for your business will be found on all the social networks you are active on, but that doesn’t mean it’s reaching everyone. You’ll need to track the metrics mentioned before in a spreadsheet to find out. This is where the tracking will begin to get more and more critical. For example, if you have a blog post that gets shared several times through social media, you can enter this as a mention and add it to your spreadsheet.
It would help if you also recorded how many impressions it had. For example, let’s say you are blogging once a week and posting several times a week on Facebook. Using a template, at the very least, you can track the number of blog posts shared on Facebook, retweets of those blog posts by others, and how many people read your blog post.
Tracing the progress of your social media marketing will help you determine which strategies are working, which aren’t, and what you need to tweak to make social media more effective.
Publishing your blog posts on Facebook also needs to be accounted for. Make a note of how many people your blog post reached and how many people clicked on the post. You can quickly look up the number of clicks using Facebook conversion tracking, but it’s a good idea to keep track of other social media interactions.
Bottom Line
Include metrics in your template to get an idea of what works best for each social network. By tracking metrics, you’ll see the best performing posts, which of your posts and marketing campaigns are having the most significant effect on the business, and how many people you can reach.
As with anything you create, it is essential to record everything that goes into the spreadsheet. For example, do not only track blog post shares on Facebook; also track your username for Facebook and any other social media platforms. The last thing you want is for something to go wrong and lose all this valuable information.
Netbase Quid
Netbase Quid is market and consumer intelligence data that helps you understand the consumer market, their mindset, and their interactions with your business and others. You can use Netbase to under the progress of your business goals and performance on marketing efforts.
Netbase data examines the social and traditional media market dynamics and consumer interaction. The data quality is reviewed by a third party and verified to be real data. For example, you can look up how many people viewed your site on Facebook or how many followers you have on Twitter or Instagram.
